Show Dad Some Love This Father's Day

Family, Featured Article, Holidays
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Photo Courtesy of Toyota

Mother’s Day gets a lot of hype around here, but let’s not forget Dad, everything he does, and how much we love him.

This summer, Toyota is spearheading a campaign to celebrate dads everywhere—on Father’s Day, and every day. They’ve partnered with director Ivan Cash to create a video series to inspire us to show dad some love. First, they approached men and women on the street to find out what Father’s Day means to them.

Some of their answers may surprise you.

One of the interview subjects, Phil Eastman, was granted the opportunity to fly to his father’s home to Wyoming to spend Father’s Day with his dad for the first time in 13 years, courtesy of Toyota. Follow along here with the entire heartfelt reunion between Phil, an L.A. native, and his dad, “a cowboy with the sensitivity of a poet.”

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